AI Insights · Timothy · October 2025
Top 5 Reference Apps on iOS in the UK for Q3 2025
Explore the performance of the top 5 reference apps on iOS in the UK during Q3 2025, with insights into downloads, revenue, and active users.
In the third quarter of 2025, the top reference apps on iOS in the United Kingdom showcased varied performance metrics. Here's a closer look at each app's performance based on data from Sensor Tower.
Google Translate had a consistent download rate throughout the quarter, starting at approximately 19.4K and peaking at around 22.7K by the end of July. Weekly active users hovered around the 1.2M mark, with a slight dip in mid-September before recovering to end the quarter with about 1.2M users.
Merlin Bird ID by Cornell Lab saw a decline in downloads from 20K at the start of the quarter to just over 4K by the end. However, active users displayed some fluctuation, with numbers starting at 374K, peaking at 350K mid-quarter, and closing at 205K.
GOV.UK experienced a significant drop in downloads in early July from 22K to around 4.7K, followed by a gradual increase, ending the quarter at 6.8K. Active user data for this app was not provided.
The Bible app's downloads started at 5.7K and saw a notable increase, reaching 9.9K by mid-September. Active users remained steady, beginning at 604K and reaching a high of 655K during the same period.
Translate Now - AI Translator maintained a steady revenue stream, starting at $18.9K and peaking at $20.3K in early August. Downloads showed a similar trend, starting at 5.7K and peaking at 7K in mid-August. Active users fluctuated slightly, beginning at 11.1K and ending at 12.3K.
These insights, powered by Sensor Tower, highlight the dynamic landscape of reference apps in the UK. For more detailed insights and data, visit Sensor Tower's platform.